Testimonials - NOVUS – Auto Glass Repair & Replacement

My husband and I took over the Regina Novus Auto Glass in 2000 and have had much experience with Yellow Section media since. We believe in the SaskTel Yellow Section and as such, have placed a double page ad for the past 3 years in the SaskTel Phonebook. Consumers see us first when they turn to the “Glass” heading as we occupy the first spot under this heading. When consumers see our double page layout they think, “hey, this company has it together.”

Over the years, we have learned the importance of Yellow Section advertising and how it works with other advertising media. For example, we use Yellow Section advertising along with radio media to target our prime customers. We run our radio ad to remind consumers of our services. Chances are, listeners will be in their vehicle at the time they hear the radio message which may evoke them to get that long-standing stone chip repaired. On the other hand, most listeners won’t remember the address or telephone number from the radio ad. This is where the SaskTel Phonebook comes in to play. Available 24 hours a day, 7 days a week, the SaskTel Phonebook’s Yellow Section works as a direct complement to our radio advertising. When our audience is ready to buy, they will go to the SaskTel Phonebook to contact us.

In addition to our advertising successes, it is also very rewarding dealing with our DirectWest sales representative. She looks out for our business interests and has always provided us with a much appreciated personal experience. She is continuously educating us on the newest Yellow Section advertising techniques. By laying out our options and giving us her recommendation, our sales rep does an outstanding job of helping us make the right decision when it comes to our Yellow Section advertisement.

DirectWest is a trusted company that genuinely serves the true interests of its customers.