Phonebook Advertising
DirectWest publishes all 10 SaskTel Phonebooks. Information from all 10 phonebooks is also available online at www.mysask.com.
The SaskTel Phonebook Delivers!
SaskTel Phonebook advertising offers an unbeatable combination of performance and value - a combination that can help build your business!
- Reach. The SaskTel Phonebooks (in print and online) reach virtually all Saskatchewan homes and businesses with a total of 1.4 million circulation.
- Usage. The new consumer is wired. They’re smart. And they use both the print and online SaskTel Phonebook over 12 million times each month.
- Response. Time stretched consumers are looking for answers fast. The print and online SaskTel Phonebooks are referenced when consumers are actively looking to buy. 93% of Saskatchewan consumers follow up their look up with a phone call or visit. 61% of follow ups result in a sale.*
- Timeliness. Consumers seek out the SaskTel Phonebook. Whenever buyers are ready to make a purchase decision, the print and online SaskTel Phonebooks are close at hand, available 24 hours a day, 365 days a year. It is the ultimate source in permission-based marketing!
- Value. It pays. We’ll prove it! No other medium offers this combination of reach, usage, affordability, response and timeliness at an average return of $35 for every $1 invested**. Talk to your consultant to learn more.
(*Consumer Usage Research, Insightrix Inc.)
(** CRM Associates Research)
