LinkedIn Is The Social Medium for Professional Development
Facebook is fun. Instagram is lovely. Twitter is informative. But LinkedIn may prove to be the best choice for professionals.
LinkedIn, with 300 million users and growing, is the social media channel for serious networking, generating leads, and professional development. You need to start building a quality LinkedIn profile immediately, become active in discussion groups, and get yourself seen by the right people to grow your business and advance in your field. Here’s why:
Simply stated, Google loves LinkedIn. If you want to be successfully found through search, get your profile perked up and polished this very second. Recruiters are looking for individuals to fill niche roles. Make sure you’re using the keywords for your industry that will connect you with the right opportunities.
The Internet is the greatest networking event ever conceived. And while Facebook is the space to connect with high school classmates and Instagram is where to look for personal style, it’s LinkedIn where professional peers develop relationships that lead directly to new business. Our world is so much bigger than it ever has been.
When you join LinkedIn, it is critical to thoughtfully create your profile. Make sure it is detailed, specific, and personalized within the standards of your industry. Keep your profile current and sharp. Make sure you join a few key discussion groups, both to stay apprised of the latest innovations in your field, and to connect with colleagues in your city, around the country and the world.
The Sum Of Your Parts
First, add your resume. Next, upload your portfolio of relevant work. Link to publications to which you’ve contributed. Add video work or other media that pertains to the job you have or the job you want to have.
If you’ve often felt that a CV is not sufficient to convey all that you are and have done in your professional life, this is the place to present your knowledge and experience in a complete way. These days, it’s critical to be a generalist. Show potential employers all of your myriad talents. Give potential clients or customers a complete picture of your unique set of skills. Be the best professional version of you. Make big moves, take risks, increase outreach and find your best audience. Join LinkedIn today.
For more information on Social Media, and how Mysask411 can help, visit our products and services page or call your Mysask411 Media Advisor at 1-800-667-8201.