February 23, 2012 –DirectWest Corporation (DirectWest), a wholly-owned subsidiary of Saskatchewan Telecommunications Holding Corporation (SaskTel), is pleased to announce the launch of MyRep Reputation Intelligence Tool and My Business Centre.
Created by local software developer, VendAsta Technologies, DirectWest’s MyRep Reputation Intelligence Tool and My Business Centre give time-stretched businesses simple, self-serve solutions to manage and market themselves.
MyRep Reputation Intelligence Tool provides customers with key insights into their businesses’ online presence. They can ensure that all of their online business information is accurate and consistent, read their reviews from national and local review sites, and view tweets, news articles, blog posts and photos regarding their business, products or services.
“Monitoring your online presence can be tough,” noted Georgina Syrgiannis, Vice-President of Corporate Marketing at DirectWest. “Hundreds of online conversations occur each day. The MyRep Reputation Intelligence Tool tells you who is talking about your business, what they are saying, where they are saying it and who they are saying it to. The information is captured and then displayed in a simple and meaningful way.”
Similarly, My Business Centre provides customers with access to a variety of valuable information day or night, 365 days per year. Customers can login to the secure portal and view their mysask.com and mysask411.com advertising results, participate in free webinars on topics that impact their businesses and access their MyRep Reputation Intelligence Tool.
“Our commitment to our customers is paramount.” said Keith Jeannot, Vice-President of Sales & Customer Support at DirectWest. “They are busy managing their day to day operations and often look to us, their trusted Media Advisors, for support and advice. By providing a one-stop source for the information our customers need, we help them make informed, accurate and timely business decisions.”
About DirectWest
DirectWest, a wholly-owned subsidiary of SaskTel, is the exclusive provider of the print, online and mobile SaskTel Phonebooks. Since pioneering Local Search over 50 years ago, DirectWest continues to connect buyers and sellers with the most complete, used and preferred phonebooks in Saskatchewan.
Fuelled by the success of the SaskTel Phonebook in print, and the power of the online phonebook at mysask411.com, DirectWest also makes it easier for mobile consumers on the go to find complete and accurate local business and residential information through the mysask411 BlackBerry and iPhone apps.
Offering a wide range of products and services that help businesses connect with buyers more than one million times each month, DirectWest continues to launch innovative, consumer driven products and services. Recent initiatives include mobile friendly business pages, mysaskdeals.com (Saskatchewan’s first online group buying service) and an enhanced mysask411 that now provides business profiles, photos, videos and consumer recommendations.
About VendAsta
VendAsta Technologies (www.vendasta.com) is a leader in developing online reputation software for small and medium businesses. VendAsta's white-label offerings include the industry's most comprehensive reputation management solution for SMBs, a "national brand" reputation report for companies with multiple locations, and a platform for deploying mobile-optimized websites.
The company launched its reputation platform for enterprises in late 2010 and now has over 100 media partners, including digital agencies, yellow page companies, and some of the most famous publishing brands in North America. Headquartered in downtown Saskatoon, VendAsta currently employs 33 people, two-thirds of them software developers.
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For more information, please contact:
Michelle Englot, SaskTel Corporate Communications
Phone: (306) 777-4476
E-mail: michelle.englot@sasktel.sk.ca
DirectWest includes your business information not only in print, but on our online and mobile phonebooks as well - for FREE!
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