Yellow Section Advertising
Consumers rely more on monthly phonebooks than on search engines or newspapers. In fact, the SaskTel Phonebook is used by 95% of Saskatchewan adults and delivers results such as these:
- 93% of our users follow up a search with some type of action
- 61% of our users actually made a purchase
- 41% of our users were new customers to the business
(*Source: 2006 Consumer Usage Research Study, Insightrix Inc.)
Reach the buyers who know you. And the buyers who don’t.
- 61% of Saskatchewan Yellow Section users have a specific business in mind. Your Yellow Section Advertising ensures that you can be reached by consumers when they are ready to buy*.
- 39% of Saskatchewan Yellow Section users DO NOT have a business in mind. You can ensure that consumers will see your products or services in the category they are searching with an effective Yellow Section Ad*.
(*Source: Yellow Section Usage Study, November 2002, Sigma Analytics.)
