We succeed because of our talented, innovative and experienced team, and because of the highly used and referenced Mysask411 suite of products.
Gord Farmer, President & CEO
As President and CEO, Gord is the architect of all that is DirectWest. Under his leadership, the company has more than doubled the top and bottom line results, transitioned from a print-centric business to a very successful multi-platform local search company, and built an excellent management team through a strong commitment to skill development and succession planning. Commonly known to roll up his sleeves and dig in, he is focused on helping consumers, businesses, partners, and employees realize their full potential.
Prior to joining DirectWest, Gord held many roles at SaskTel including Vice President of Customer Service, where he was responsible for all sales and service functions across the province. Originally from Saskatoon and a graduate of University of Saskatchewan College of Commerce, Gord’s education and experience have been indispensable in the areas of executive leadership, human resource management and strategic development and execution.
In the community, Gord has been honoured for his work with numerous advisory boards, volunteer committees and charitable organizations. When it’s time to relax and kick up his feet, chances are you will find Gord spending time at his cottage in Northern Saskatchewan with his wife and three daughters.
Keith Jeannot, Vice President – Sales & Customer Support
In Keith’s role as Vice President of Sales & Customer Support, he is captain of our implementation team. His teams are crucial in the daily operations of the company and are responsible for sales, content collection and development, production, distribution and customer support.
From the small rural community of Langbank, Keith has almost 25 years of experience helping small business owners navigate the sometimes overwhelming world of advertising and helping them develop an advertising program that suits their needs, meets their budgets and grows their business.
An avid sportsman and busy father of three young boys, you will likely find him on the weekend at one of the many local soccer pitches, ball diamonds, hockey rinks, swimming pools, football fields or golf courses.
Andrew Clarke, Vice President – Information Technology
Having lived across Canada (in Labrador City, Halifax, Quebec City, Toronto, Ottawa, now Regina- to be exact), Andrew’s had the opportunity to work with some of Canada’s most well-known and successful companies. He prides himself on finding innovative ways of applying technology strategy and IT operations to deliver on business objectives. With a customer-first focus, he brings with him a wealth of knowledge and experience in enterprise technology, digital strategy, marketing and communications.
After hours he loves to spend time with family, travel and explore all that Regina has to offer. His obsession, if you want to call it that, is his love for cycling. Whether it’s spending hours shopping for the latest parts or accessories, training or competing, it’s his passion for physical activity, need for speed and competitive nature that keeps him coming back.
Kristian Wells, CFO & Vice President Administration
Kristian is most definitely not your average finance guy. Not only is he a well-rounded financial analyst, he also uses his sense of humour to make it interesting, simple and sometimes even memorable!
Having grown up in the Yorkton area, Kristian moved to Regina in 1997 to begin his post-secondary education at the University of Regina, where he graduated with his Bachelor of Administration degree and received numerous academic accolades.
Before joining DirectWest, Kristian worked in various financial roles at SaskTel where he acquired significant experience in corporate accounting, financial analysis, and business valuations while obtaining his CMA designation.
Outside of work, Kristian enjoys coaching and playing volleyball, watching movies and spending time with his wife and two children.
Colin Savage, Vice President – Marketing
Colin Savage is the latest member of our Executive Team. With nearly twenty years’ of international experience, Colin’s background is rich in consumer and market insight, international marketing, industry research, strategy and leadership. Colin holds a BA in English Literature (University of Regina), an MA in Social Anthropology (SOAS, UK) and an MBA in Global Marketing and Strategy (Durham University, UK) amongst other academic and industry designations.
A Regina native, Colin has built a successful career in multi-industry digital and traditional marketing, consumer insight and strategic leadership for both private and public sector organizations. Throughout, Colin has implemented social media management strategies, established market and consumer research teams and centres, developed mobile strategies and advised on advanced data analytics across Africa, Asia, Europe and The Middle East. Having lived and worked worldwide, Colin is a respected and innovative thought leader and commentator on marketing, insight and digital strategy issues.
A devoted husband and father, Colin actively volunteers as a coach, school administrator and mentor. He has also published widely, including books (non-fiction, fiction and language texts) and print and online articles on industry, cultural and current affairs in several languages. Finally, Colin is an avid student and language learner gained through personal and formal endeavors whilst living and traveling worldwide.
Sales Management Team